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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/41

Title: Networks in the management of heritage tourism: the case of “distributed hospitality” (albergo diffuso) in Italy
Authors: Mandelli, Andreina
La Rocca, Antonella
Keywords: Tourism
Destination tourism
Heritage tourism
Strategic networks
Business networks
Service marketing
Hospitality
Thematic Category: Hotel Management and Marketing
Issue Date: 2006
Publisher: International Communication Association
Conference: The annual meeting of the International Communication Association, Dresden, Germany, 16 June 2006.
Abstract: This paper is concerned with the study of heritage tourism networks. This is a case analysis that wishes to give a contribution to our understanding on the formation, evolution and performance of business networks and network-based markets. We offer our contribution to building understanding on these critical questions, studying the networks emerged in the heritage tourism, and in particular the networks formed under the general formula named “albergo diffuso” (distributed hospitality) in Italy. For this study we have applied the IMP conceptual approach to business markets, and the ARA methodology for the analysis of network relationships, with a comparative approach. We can define the networks’ structures (boundaries and organization) that we have studied as complex and evolutionary; they have emerged as complex socio-cognitively constructed outcomes of social adaptations. The networks, in fact, are not built out of abstract, static and overimposed “identities” of the local communities, but - instead – they have emerged from the interlinks between the local heritage and a “vision” of the territory that the network initiator proposes to the local and non-local communities. The different openness of the networks and their translocalism (that is culturally driven) makes the biggest difference in the processes and the outcomes. Managerial implications are discussed.
URI: http://hdl.handle.net/123456789/41
URL : http://www.allacademic.com/meta/p92375_index.html
Pages: 17
Appears in Collections:Tourism-Conference Proceedings

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